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Gig Economy  

Gig Economy  

The gig economy refers to a labor market characterized by short-term, flexible jobs often facilitated through digital platforms.  

It involves individuals or companies offering services on a temporary or task-by-task basis, rather than through traditional full-time employment contracts.  

In the gig economy, gig Workers (independent contractors or freelancers) are paid for each task or gig they complete. 

Popular gig economy activities include freelance work, food delivery services, and freelance digital work. 

Key Features: The gig economy offers flexibility, allowing workers to choose their schedules and work locations.  

Digital platforms connect service providers with consumers for short-term, task-based jobs.  

Perspectives on the Gig Economy: 

For Gig Workers: Gig work offers diverse opportunities, and the ability to balance personal and professional lives, especially benefiting women in the labor market. 

It allows for skill enhancement, with workers able to take on various tasks that broaden their expertise and increase income potential. 

For Businesses: Companies benefit from cost-effective labor, with the ability to scale the workforce as needed based on demand.  Gig work enables businesses to select workers with specific skill sets for short-term projects, optimizing productivity without long-term commitments.

Gig Economy  

What is the Status of the Gig Economy in India? 

Market Size: The gig economy in India is rapidly expanding. In 2020-21, there were about 7.7 million gig workers, projected to grow to 23.5 million by 2029-30.  

This sector includes a mix of low, medium, and high-skilled jobs, with a significant portion in medium-skilled roles. 

Key sectors driving the growth of the gig economy include e-commerce, transportation, and delivery services, all benefiting from the increasing demand for flexible work arrangements. 

Driving Factors:  

Digital Penetration: India has over 936 million internet subscribers in India, with rapid growth in rural areas. This widespread internet access provides a strong foundation for the gig economy. 

Around 650 million smartphone users, with decreasing smartphone prices making it accessible to lower-income groups and expanding internet usage. 

Startup and E-commerce Growth: The rise of startups and e-commerce requires flexible workers for content creation, marketing, logistics, and delivery, fueling gig economy growth. 

Consumer Demand for Convenience: Increased demand for quick services like food delivery and e-commerce in urban areas creates opportunities for gig workers in delivery and customer service roles. 

Low-Cost Labor: large pool of semi-skilled and unskilled labor willing to take gig work, driven by a lack of formal employment opportunities, allows platforms to offer low wages and poor working conditions. 

High unemployment, underemployment, income disparities, rising living costs, and limited social security drive people towards gig work as a survival and growth strategy. 

Changing Work Preferences: Younger generations prefer work-life balance and flexibility, opting for gig work that allows project selection, flexible hours, and remote work. 

What Role Does the Gig Economy Play in Employment Generation in India? 

By 2030, the Gig Economy is expected to contribute 1.25% to India’s GDP and generate around 90 million jobs in the long term. 

By 2030, gig workers are expected to make up 4.1% of the total workforce, becoming a crucial segment of India’s labor market. 

The gig economy offers alternate revenue streams for workers, especially in Tier-II and Tier-III cities, where growth is accelerating. 

Women stand to benefit from increased earnings opportunities, providing them with greater financial independence and workforce integration. 

Initially high-income earners and consultants dominated Gig Economy, gig work has become increasingly popular among entry-level workers and freshers seeking flexible work options and skill development. 

The gig economy is poised to be a major driver of job creation and economic growth, particularly through the integration of Artificial Intelligence (AI),  predictive analytics, and digital innovation. 

Read more: National Turmeric Board

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