The Federal Bank has initiated a unique campaign in Chennai, titled ‘I am Adyar, Adyar is me,’ to celebrate the rich culture and stories of the local community. The campaign transforms an entire bank branch into a museum of local stories, showcasing the struggles and triumphs of individuals who make Adyar special.
An Overview of the News
- The campaign aims to honour and celebrate the local community of Adyar.
- The Adyar branch of Federal Bank has been converted into a living museum for the campaign.
- Vibrant paintings depicting the vibrant spirit of Adyar now adorn the walls of the branch.
- The campaign features a special exhibition showcasing 40 compelling stories of the individuals who made Adyar special.
- The campaign aims to capture the essence of Adyar and promote its rich culture and heritage.
- It fosters a sense of pride and belonging among local residents.
- The ‘I am Adyar, Adyar is me’ campaign is an innovative initiative by Federal Bank to honour and recognize the Adyar community.
Federal Bank Limited
- It is an Indian private sector bank headquartered in Aluva, Kochi, Kerala.
- The bank operates 1,370 branches in various states of India.
- Federal Bank has representative offices in Abu Dhabi, Qatar, Kuwait, Oman and Dubai.
- The bank provides a wide range of financial services to its customers including retail banking, corporate banking, treasury operations and wealth management.
- It emphasises a customer-centric approach and strives to provide efficient and convenient banking solutions.
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Transforming the Adyar Branch into a Living Museum
The Federal Bank’s Adyar branch has undergone a remarkable transformation for the ‘I am Adyar, Adyar is me’ campaign. The branch has been converted into a living museum, showcasing the soul of Adyar through art and stories. Vibrant paintings now adorn the walls, reflecting the lively spirit of the locality.
Celebrating Life, Living, and Memories
According to M.V.S. Murthy, Chief Marketing Officer of the Federal Bank, the ‘I am Adyar, Adyar is me’ campaign represents a sincere effort by the bank to celebrate the life, living, and memories of the people of Adyar. The bank is honored by the gracious sharing of stories by the neighbors around its Adyar branch. Murthy emphasizes that the faces and stories showcased in the exhibition reflect the everyday journeys, joys, and accomplishments of Adyar.
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Federal Bank launches ‘I am Adyar, Adyar is me’ campaign,Federal Bank launches ‘I am Adyar, Adyar is me’ campaign
