Printer company Epson India has signed actor Rashmika Mandanna as its brand ambassador. The actress will collaborate with the company to promote its products in a multi-media campaign for its ‘EcoTank’ printers this month. In collaborating with the actress known for her performances across Kannada, Telugu, Hindi and Tamil cinema, the company said in a statement that it hopes to leverage her popularity to reach a wider audience across the country, particularly the younger generation.
An overview of the news
- Mandanna will collaborate with the company in a multi-media campaign to promote its ‘EcoTank’ printers this month.
- Epson India aims to leverage Rashmika Mandanna’s popularity and diverse fan base across Kannada, Telugu, Hindi, and Tamil cinema to reach a wider audience, particularly the younger generation, through the campaign.
- The company believes her association will help spread awareness about their products and the benefits they offer.
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Epson India’s perspective
- Tushad Talati, the Director of Brand and Communication at Epson India, expressed the company’s enthusiasm for having Rashmika Mandanna as their brand ambassador.
- Through the campaign, they aim to reach a wider audience and raise awareness about the printers and their advantages.
Mandanna’s other endorsements and industry trends
- Rashmika Mandanna is also associated with brands such as PlayerzPot, 7Up, TTK Healthcare’s Eva, and others.
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Epson India signs Rashmika Mandanna as Brand Ambassador,Epson India signs Rashmika Mandanna as Brand Ambassador
